When it comes to selling homes, it makes sense to pay attention to leading online property portals, such as Zoopla. One of the most important matters Zoopla impresses on vendors is the importance of great images, and a good estate agent will agree.
At The Good Estate Agent, we are pleased to say we have helped many UK vendors sell their home. One of the key components of the sales process is high-quality images, and various studies have revealed the following benefits of high-quality images:
- Homes with photos sell faster
- Homes with more photos sell faster than those with few photos
- High-quality photographs can increase the sold price of a property
These three outcomes alone should be enough to persuade a vendor about the importance of great images when selling their home. The same can be said for landlords reaching out to tenants.
Property searches start online
Even before the COVID-19 pandemic, the vast majority of property searches started online. The emergence of online property portals benefits buyers and vendors by offering so many suitable homes in the one site.
Having a degree of choice is always a good thing, but for vendors and landlord, being in a competitive marketplace poses challenges. With so many potential homes to look through, people tend to scroll through listings, only stopping to pay more attention when their interest has been piqued.
More often than not, what stops people from scrolling is a high-quality photograph.
In the housing market, a lot is said about the importance of making a positive first impression. This is generally viewed in terms of a physical viewing, and it reinforces the importance of kerb appeal and having an appealing front door.
However, the first impression prospective buyers and tenants have of a home is the images they see on a property portal, and this is why you need to have a selection of great images, featuring the inside and outside of your property, to drive people towards your listing.
Should vendors take their own photographs when selling their home?
With the COVID-19 pandemic and social distancing measures in place, it is easy to see why photographing the home is left to vendors. However, even in more typical times, many vendors will argue they can take the photographs themselves. With smartphones offering a high-quality camera in your pocket, most vendors have the technology required to take great photographs that sell your home.
Of course, a great photograph relies on much more than the camera. To capture your home in the best manner, you need to consider lighting, staging, the importance of space and finishing touches that make the home stand out for all the right reasons.
Most homeowners can undertake the declutter and cleaning phase which is essential in placing a home on the market. However, for photographs that stand out, a professional or trained eye is often the difference.
Turning to an experienced professional will cost money, and delay the sales process slightly, but in the grand scheme of things, it offers a more significant return.
When you consider the outcomes associated with high-quality photographs, selling your home faster and for a larger price more than justifies the initial outlay and work. Vendors can influence demand for their home, and the offers they receive, and insisting on great images is a key factor in selling your home successfully.
If you are interested in selling your home, it makes sense to value your property. To arrange a valuation from an experienced local agent, contact us today on our valuation page.
Whatever your circumstances are, or what move you would like to make next; we are here for you. The Good Estate Agent prides itself on offering the best standard of service to our clients, and we work hard to help you achieve your property goals. If you would like to arrange an appointment or get more details on how we can help you sell your home, contact us today online or by calling us on 0330 223 0670.